Ride-hailing in Europe

How and Why Do People Use Ride-Hailing Apps in Europe?

Ride-hailing apps have really become part of everyday life in Europe. Around 43% of people use them at least once a week. Convenience is one of the main reasons they’re so popular—especially in areas not well served by public transport. Many people also find these services safer at night, with 25% of users choosing them for events or gatherings. Additionally, ride-hailing apps are a go-to option for trips to and from airports or train stations. Shared rides are a bonus to ride-hailing services, many people choose to split the cost and it’s cheaper for them in some cases.

What is the Top-of-Mind Ride-Hailing Brand in Europe?

Uber stands out as the most recognized ride-hailing brand across Europe, thanks to its well-established reputation and wide availability. Its brand recognition is particularly strong in countries like Austria, where it is three times more recognized than Bolt. In markets like Serbia and Portugal, Uber’s brand awareness exceeds 90%.

Meanwhile, Bolt holds the second position overall, with its highest recognition in Romania and Ukraine. BlaBlaCar also enjoys notable visibility, with its carpooling model resonating especially well with users in France and Belgium. Other competitors like Lyft and CarGo maintain only a limited presence and significantly lower recognition levels compared to the leading brands.