About this report
Chinese Gen Z Consumer Portrait Report examines how young consumers in China make decisions across ride-hailing and pet care. It examines commuting and ride-hailing app choice alongside pet ownership, the emotional role of companion animals, health and nutrition priorities, financial planning, pet services and community engagement.
Research methodology and scope: The study integrates the TGM China Ride Hailing Insights (November 2025; ages 18–29: n=232 of 1,001, including 219 ride-hailing users out of 932) with the TGM China Pet Care Insights (July 2026; ages 18–24: n=172 of 1,135, including 102 pet owners out of 817).
Developed by TGM Research, the report is designed for mobility providers, pet food and health brands, veterinary and insurance companies, retail marketers, agencies and insight teams. It brings together evidence from TGM's Chinese consumer studies with clearly identified subgroup bases and fieldwork periods, helping decision-makers understand how price-led commuting and committed pet ownership create different consumer needs. The findings provide a practical foundation for audience planning, category strategy and market-specific marketing decisions.
What's inside
How ride hailing fits into everyday life
When and why younger riders book, with commuting playing a central role
What matters most when choosing a ride hailing service
Pet ownership trends and preferences among younger consumers
The emotional role pets play in everyday life
How Gen Z relationships with pets differ across age groups
The health and nutrition priorities of younger pet owners
How Gen Z prepares for pet expenses, insurance, and veterinary care
What influences pet food choices and purchasing decisions
How younger owners engage with pet communities and social activities
The role of pet services, events, and pet-friendly spaces
How Gen Z approaches pet care challenges and new technologies
Common myths about Chinese Gen Z and what the data actually shows
Key differences in consumer priorities across mobility and pet care
Practical opportunities for ride hailing and pet care brand
Chinese Gen Z Consumer Portrait Report
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