Global Sustainability Insights Report

As sustainability becomes a defining priority for consumers and corporations alike, understanding shifting attitudes and behaviors is no longer optional, it is strategic. TGM Global Sustainability Report 2024 delivers critical insights for brands, governments, NGOs, and B2B decision-makers seeking to align their operations, messaging, and innovation with the environmental values of the people they serve.

Spanning 34 countries and engaging 18,985 respondents aged 18 to 55+, this report presents one of the most comprehensive and current snapshots of how everyday individuals perceive and practice sustainability in their daily lives.

This research was conducted exclusively by TGM Research between June 1 and July 31, 2024, utilizing Computer-Assisted Web Interviews (CAWI). Each country’s sample was representative across gender and age brackets, ensuring statistically reliable and locally relevant insights. The digital-first approach enabled real-time, high-quality data collection on a global scale.

The findings offer:

• Consumer alignment: Understand what sustainability means to your end-user in different markets.
• Behavioral segmentation: Explore demographic and regional differences in sustainability habits and motivations.
• Actionable barriers: Identify the key frictions stopping consumers from adopting greener practices like cost, access, or awareness.
• Market opportunities: Detect whitespace for innovation in sustainable products, packaging, and communication.