About this report
Indonesian Gen Z Consumer Portrait Report examines how young consumers in Indonesia use social platforms for destination inspiration, their international travel intentions, accommodation and booking choices, holiday activities, and everyday mobility behavior.
Research methodology: The report uses TGM Travel Insights 2025 (February 2025; ages 18–24: weighted n=138, unweighted n=141, out of 1,000 adults) and TGM Ride-hailing Insights 2026 (November 2025; ages 18–29: n=344 of 1,009, including 233 ride-hailing users out of 701).
Developed by TGM Research, the report helps decision-makers understand how social discovery, changing destination preferences and commuting needs shape Indonesian Gen Z demand. The findings provide a practical foundation for audience planning, category strategy and market-specific marketing decisions.
What's inside
The rise of TikTok and Instagram as the first stop for travel ideas
Why Facebook and travel blogs are losing ground with younger travellers
How travel inspiration sources shift across age groups
Summer flight plans across age groups
Asia as the core destination, and the growing appeal of Western Europe and Central Asia
Regions losing ground with younger travellers
Online booking versus travel agencies across age groups
Self-arranged versus packaged travel
Lodging preferences: villas, condos and homes versus budget and premium hotels
The role of festivals, nightlife and photography in younger travellers’ trips
Preferred trip types, from relaxation and culinary trips to adventure
How culture and food activities compare across age groups
Ride-hailing adoption and usage frequency compared with older age groups
When and why young riders use ride hailing, from the commute to errands
Key factors influencing ride-hailing app choices: price, comfort and app usability
How Indonesian Gen Z compares with Gen Z in six other countries
Common myths about Indonesian Gen Z and what the data actually shows
Practical opportunities for travel, rental and ride-hailing brand
Indonesian Gen Z Consumer Portrait Report
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