About this report
Understand how pet owners in Japan approach veterinary care, preventive health, and protection against pet healthcare costs. The TGM Japan Pet Care Report 2026: Health, Veterinary Care & Insurance provides insight into the decisions and behaviors surrounding pet health and medical care.
Based on a TGM Research survey of 239 consumers in Japan, conducted between 23 September and 06 October 2025, the report gives veterinary groups, pet health companies, insurers, retailers, and strategy teams a clearer consumer perspective. The findings can support service planning, market positioning, customer education, and the development of health-related solutions for Japan’s pet owners.
What's inside
Demographic Snapshot
Pet as Family: Mindset & Attitude
Average monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Monthly spending on pet healthcare
Investments in health and pet supplies
Change in pet-related spending
Financial Readiness
Pet health challenges & owner priorities
How pet owners care for their pets
Where Pet Parents Turn for Trusted Health Advice
Pet Health & Veterinary Care Insights in Japan 2026
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