About this report
Gain deeper insight into how pet owners in Japan choose food, nutrition options, and everyday products for their pets. The TGM Japan Pet Care Report 2026: Nutrition & Products examines the consumer preferences and behaviors behind these purchasing decisions.
The research draws on responses from 239 consumers in Japan, surveyed by TGM Research between 23 September and 06 October 2025. Pet food manufacturers, retailers, distributors, category managers, and market strategists can use the report to understand owner priorities, identify product opportunities, strengthen positioning, and make better-informed decisions about the Japanese pet nutrition and products market.
What's inside
Most important aspects of pet care
Types of food that pet owners primarily feed
Types of treats that pet owners give
Frequency of purchasing pet food
Emerging nutrition trends
Monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Change in pet-related spending
Popular channels that people typically purchase pet food/pet supplies
Factors influence pet product shopping decisions
Important factors for buying pet food
Shift in pet owner's shopping behavior
Responsible person for pet care decisions in the household
Sources of information to learn about the best pet care
Pet owners' likelihood of recommending their main pet food brand to
friends and family
Drivers of new product trials
Importance of Eco-friendly factor
Popular eco-friendly practices for pets
Interest in future services & innovations
Popular technologies in pet care in the future
Most interested upcoming pet care services
Pet Nutrition & Product Purchases in Japan 2026
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