About this report
See what Thai pet owners prioritize when choosing food, nutrition options, and other products for their pets. The TGM Thailand Pet Care Report 2026: Nutrition & Products provides survey-based insight into the preferences and purchasing behaviors shaping these categories.
The report draws on responses from 769 consumers in Thailand, collected by TGM Research between 23 September and 06 October 2025. Pet food brands, manufacturers, retailers, distributors, and strategy teams can use these findings to understand consumer needs, evaluate product opportunities, refine category strategies, and develop offerings that better reflect the preferences of Thai pet owners.
What's inside
Most important aspects of pet care
Types of food that pet owners primarily feed
Types of treats that pet owners give
Frequency of purchasing pet food
Emerging nutrition trends
Monthly spending on pet products/services
Breakdown of monthly pet care spending by category
Change in pet-related spending
Popular channels that people typically purchase pet food/pet supplies
Factors influence pet product shopping decisions
Important factors for buying pet food
Shift in pet owner's shopping behavior
Responsible person for pet care decisions in the household
Sources of information to learn about the best pet care
Pet owners' likelihood of recommending their main pet food brand to
friends and family
Drivers of new product trials
Importance of Eco-friendly factor
Popular eco-friendly practices for pets
Interest in future services & innovations
Popular technologies in pet care in the future
Most interested upcoming pet care services
Pet Nutrition & Product Purchases in Thailand 2026
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