About this report
Look beyond market size to understand how pet ownership fits into everyday life in Japan. The TGM Japan Pet Care Report 2026: Ownership & Lifestyle Trends examines ownership behaviors, care routines, household dynamics, and the relationship consumers have with their pets.
Based on responses from 239 consumers in Japan, surveyed by TGM Research between 23 September and 06 October 2025, the report provides brands, retailers, service providers, marketers, and strategy teams with consumer context for decision-making. The findings can support audience segmentation, positioning, communication, and the development of products and services that better reflect how Japanese consumers live with their pets.
What's inside
Pet Ownership in APAC
Pet Ownership Rates
Kinds of Pets Owned
Most Popular Pet Type
Dog Ownership
Cat Ownership
Sources of acquiring their pets
Trends in Pet Humanization
The bond between human & pets
Key benefits associated with having a pet
The primary obstacles associated with pet ownership
Trusted Information Channels for Quality Pet Care
Beyond Pet Care: What Pet Owners Love to Do
Pet Ownership & Lifestyle Insights in Japan 2026
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