TGM APAC Travel Report 2025 provides an in-depth analysis of travel behavior among consumers in the Asia-Pacific (APAC) region. It examines how travelers across the region plan their trips, choose destinations, make bookings, and engage in travel experiences. The report is designed to support travel industry professionals with region-specific insights backed by quantitative survey data.
Drawing from responses collected across multiple APAC markets, the report captures both common behavioral patterns and country-level differences. It follows the full travel journey: from the moment travelers begin seeking inspiration to their actual travel experiences, providing actionable data for tourism boards, travel agencies, airlines, hospitality brands, and marketers operating in the region.
Regional Coverage:
The report includes aggregated data for the APAC region with specific insights from key countries such as Japan, India, Indonesia, Thailand, and others, enabling comparisons across markets and traveler types.
Top domestic and international destinations planned
Key seasonal travel patterns in the APAC region
Influence of age, purpose, and intent on destination choices
Main sources used to discover travel ideas
Platform comparison: search engines, social media, travel websites
Role of social media during the planning phase
Preference for self-planned vs. agency-organized travel
Common booking platforms used in APAC
Factors affecting booking decisions (convenience, trust, control)
Most preferred types of accommodation
Impact of budget, trip style, and traveler profile
Shift between hotels and alternative stays
Common travel styles (relaxation, adventure, culture, etc.)
Activities most enjoyed by APAC travelers
Differences based on age, trip type, and purpose
APAC Traveler Insights Report
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