TGM Germany Travel Insights Report 2025 explores travel-related behaviors among German consumers, focusing on how they plan, arrange, and experience their vacations. Derived from a sample of 1,000 individuals aged 18–55+, this national report is part of a broader study encompassing 21 countries worldwide. TGM Research collected and analyzed the data using online survey methodology (CAWI).
Covering key stages of the traveler journey including inspiration, booking channels, lodging preferences, and travel styles, the report equips industry players with localized intelligence aligned with broader global patterns.
Top domestic and international destinations for German travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence German destination choices
Primary discovery sources used by German travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in Germany's early travel planning phase
Preference for self-planned vs. agency-arranged travel among Germans
Popular booking channels and platforms in Germany
Insights into how German travelers weigh convenience, trust, and control
Most preferred accommodation types for German travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in Germany from traditional hotels to alternative stays
Top travel styles among Germans: relaxing, adventurous, cultural, etc.
Most enjoyed activities by German travelers
Experience preferences by age, trip type, and travel intent in Germany
Germany Travel Report 2025
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