The Global Travel Report 2023 provides an in-depth analysis of traveler behaviors and preferences in Italy, based on a survey conducted from October 1 to October 17, 2022. Using online interviews (CAWI), the survey sampled a nationally representative population (N=445), ensuring a balanced gender and age distribution.
This report offers valuable insights into the habits and routines of Italians, helping you understand their preferences and requirements. With rich data specific to Italy, the report equips you with actionable insights to enhance your services and better meet the needs of tourists.
Key Findings on Italian Travel Behavior
Italy's Global Travel Intentions for the Next 12 Months
Top Information Sources for Travel
Travel Companions and Group Dynamics in Italy
Preferred Accommodation Types
Booking Behavior in Italy
Priorities for Italian Travelers
Key Considerations When Traveling
Travel Activities: Italian Preferences
Age and Gender Differences in Activity Preferences
Top Airline Brands Chosen by Italian Travelers
Reasons for Airline Selection
Italy Travel Report 2023
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