For MENA travelers, Facebook dominates as the most-used channel for discovering new destinations, well above the global average. This is closely followed by YouTube (20%), underscoring the region's reliance on visual and social platforms for inspiration.MENA shows a relatively balanced use of secondary sources: official websites (15%), TikTok, Instagram, and travel blogs each draw 9%, suggesting fragmented yet growing trust in diverse channels. This behavior aligns with the region’s youthful, mobile-first population and the rise of homegrown travel influencers across the Gulf.
For additional information, visit statistics on MENA leisure travelers’ top lodging choices, MENA travelers’ preferred travel styles, most in-demand air travel destinations within the MENA region.
