Japanese Traveler Insights Report 2025

About The Report

TGM Japan Travel Insights Report 2025 presents a detailed overview of travel behavior among Japanese consumers, offering insights into how travelers plan, book, and engage in leisure travel. Based on a representative survey of 1,000 respondents aged 18–55+ in Japan, this report is part of a broader global study conducted across 21 countries and 21,000 participants. The data was collected through internet-based interviews (CAWI) and analyzed by TGM Research.

This report captures each stage of the travel journey: from destination planning to travel inspiration, booking preferences, accommodation choices, and preferred travel styles. It is designed to support decision-makers in the travel and tourism sector with localized insights that reflect both global trends and market-specific behaviors.

Table Of Contents

Top domestic and international destinations for Japanese travelers

Seasonal travel patterns and trends shaping 2025 plans

How age, trip purpose, and travel intent influence Japanese destination choices

Primary discovery sources used by Japanese travelers

Platform comparison: search engines, social media, influencers, and travel blogs

The role of social media in Japan's early travel planning phase

Preference for self-planned vs. agency-arranged travel among Japanese

Popular booking channels and platforms in Japan

Insights into how Japanese travelers weigh convenience, trust, and control

Most preferred accommodation types for Japanese travelers

Influence of budget, travel style, and trip purpose on lodging choices

Shifts in Japan from traditional hotels to alternative stays

Top travel styles among Japanese: relaxing, adventurous, cultural, etc.

Most enjoyed activities by Japanese travelers

Experience preferences by age, trip type, and travel intent in Japan

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Japan Travel Report 2025

$345
  • Languages English
  • Released Date May, 2025
  • Pages 41
  • Documents PDF
  • Access after purchasing Please kindly check your email
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