About this report
TGM Poland Travel Insights Report 2025 presents a thorough analysis of leisure travel habits among Polish consumers. Built on a sample of 1,000 respondents aged 18–55+, the report is a component of a global study conducted in 21 countries by TGM Research, using computer-assisted online interviews.
Spanning all aspects of the traveler journey including destination interests, planning behavior, booking preferences, lodging selection, and travel style, the report offers strategic insights tailored to the Polish market, while reflecting wider global trends.
What's inside
Top domestic and international destinations for Polish travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence Polish destination choices
Primary discovery sources used by Polish travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in Poland's early travel planning phase
Preference for self-planned vs. agency-arranged travel among Polish travelers
Popular booking channels and platforms in Poland
Insights into how Polish travelers weigh convenience, trust, and control
Most preferred accommodation types for Polish travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in Poland from traditional hotels to alternative stays
Top travel styles among Polish travelers: relaxing, adventurous, cultural, etc.
Most enjoyed activities by Polish travelers
Experience preferences by age, trip type, and travel intent in Poland
Poland Travel Report 2025
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