Cost and affordability ranks highest globally, with a total score of 41%. In Europe (EU) and North America, cost remains a significant concern for travelers. Conversely, in Latin America (LATAM), travelers express less concern about expenses. Experiencing local culture and history is the second most important factor globally, with strong emphasis in Latin America and Africa. Additionally, the all-inclusive experiences category appeals to many travelers in the Asia-Pacific (APAC) region.
For deeper insights, discover most popular air travel destinations worldwide, most popular travel styles, motivations for international travel.
