About this report
TGM UAE Travel Insights Report 2025 highlights how leisure travel is approached by consumers in the United Arab Emirates. The report is grounded in data from 1,000 residents aged 18–55+, gathered through online interviews as part of a 21-country research effort led by TGM Research.
It outlines key behaviors along the traveler journey including where people plan to go, how they book, and what kind of experiences they seek, giving industry stakeholders clear, UAE-specific guidance in the context of global travel shifts.
What's inside
Top domestic and international destinations for Emirati travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence Emirati destination choices
Primary discovery sources used by Emirati travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in UAE's early travel planning phase
Preference for self-planned vs. agency-arranged travel among Emiratis
Popular booking channels and platforms in UAE
Insights into how Emirati travelers weigh convenience, trust, and control
Most preferred accommodation types for Emirati travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in UAE from traditional hotels to alternative stays
Top travel styles among Emiratis: relaxing, adventurous, cultural, etc.
Most enjoyed activities by Emirati travelers
Experience preferences by age, trip type, and travel intent in UAE
The UAE Travel Report 2025
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