About this report
TGM UK Travel Insights Report 2025 provides a comprehensive analysis of how British consumers plan, book, and experience leisure travel. Based on a representative sample of 1,000 respondents aged 18–55+ in the United Kingdom, this country-level report forms part of a global research initiative spanning 21 countries and 21,000 participants. The data was collected via online surveys using the CAWI method and analyzed by TGM Research.
The report examines the full traveler journey, offering insights into destination preferences, travel planning behavior, booking methods, accommodation choices, and favored travel styles. Designed for travel and tourism professionals, the report delivers localized intelligence that reflects both UK-specific behavior and broader global travel trends.
What's inside
Top domestic and international destinations for British travelers
Seasonal travel patterns and trends shaping 2025 plans
How age, trip purpose, and travel intent influence British destination choices
Primary discovery sources used by British travelers
Platform comparison: search engines, social media, influencers, and travel blogs
The role of social media in UK's early travel planning phase
Preference for self-planned vs. agency-arranged travel among British travelers
Popular booking channels and platforms in UK
Insights into how British travelers weigh convenience, trust, and control
Most preferred accommodation types for British travelers
Influence of budget, travel style, and trip purpose on lodging choices
Shifts in UK from traditional hotels to alternative stays
Top travel styles among British travelers: relaxing, adventurous, cultural, etc.
Most enjoyed activities by British travelers
Experience preferences by age, trip type, and travel intent in UK
The United Kingdom Travel Report 2025
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