Attitudes Toward Pets in Italy by Age 2023

Among young Italians aged 18-24, 56% express a preference for all types of pets. This trend slightly decreases in the 25-34 age group to 38%, then rises again among those aged 35-44 to 57%. Italians aged 45-54 and 55-64 show consistent attitudes towards pets, with 50% and 52% respectively favoring all pets. Interestingly, specific preferences are prevalent among 25-34 year-olds, with 50% expressing this view. Females generally show a higher preference for all types of pets at 54%, compared to males at 45%. However, male respondents are more likely not to care about pets (12%) compared to females (5%). This gender disparity indicates potential for targeted pet care products and marketing campaigns that appeal specifically to female pet owners. explore the rate of popular pets in Italy, top dog breeds, top cat breeds, and Leading Channels for Buying Pet Food in Italy