Chart
The relationship between pet owners and their animals carries meaningful implications for how brands, service providers, and researchers approach this consumer segment. The depth of emotional connection a person forms with a pet can influence purchasing behaviour, service expectations, and long-term loyalty across categories from nutrition to healthcare and lifestyle products.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
