What drives food delivery app preferences in LATAM? At the top is brand trust, cited by over half of LATAM users (50.2%) as the most important factor. Next comes speed and efficiency, with 17.7% valuing fast order acceptance and processing. Competitive pricing ranks third (8.8%), while usability, customer service, and restaurant selection follow at lower levels. This clear prioritization of trust and performance explains why platforms like Rappi and PedidosYa continue to hold strong influence—consumers stick with the brands they know, that respond quickly, and that offer value.
