Factors Influencing Sports Betting in Thailand 2024

In Thailand, the primary reasons people bet on sports are the desire to win money (49.64%) and the excitement of the betting experience (49.31%). Many also find that sports betting enhances their enjoyment of watching or following a game or are motivated by the competition it brings. Trying something new is another common motivation, shared by 43.04% of respondents. Gain further insights into global sports betting frequency, the rise of live sports betting, and engagement with sports betting content in Thailand.