Chart
Social networks play a meaningful role in shaping household decisions around pet ownership. Family members and close friends often act as informal advisers, either reinforcing or moderating the decision to bring a pet into the home. Understanding the direction and strength of that influence is relevant to how pet-related categories position their messaging and target prospective owners.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
