Food delivery app usage in the APAC region is widespread, with over 91% of respondents reporting that they have used such apps at least once. However, daily usage remains relatively low at just 8.56%, suggesting untapped potential for increasing habitual engagement. Only 1.37% have never used a food delivery app, highlighting a highly saturated market in terms of awareness and adoption. For app providers, the greatest opportunities lie in increasing order frequency among medium-frequency users and boosting retention among high-frequency customers. Strategic efforts such as loyalty programs, subscription models, and personalized incentives could help shift occasional users into more consistent, high-value segments.
