Key Factors for Choosing Pet Food in Japan 2023

Quality emerges as the most crucial factor for Japanese pet owners, with 67% prioritizing it when purchasing pet food. Price is a significant consideration, with 63% of respondents citing it as important. This indicates a need for affordability alongside quality, driving pet owners to seek cost-effective options without compromising on nutrition, possibly influencing pricing strategies for pet food brands. Addressing specific health concerns ranks high, with 58% focusing on products that cater to their pets’ unique needs. Although not as prevalent, 7% of respondents consider sustainability in their purchasing decisions. This niche, yet significant group, points to an emerging market for eco-friendly and ethically produced pet foods, encouraging brands to incorporate sustainable practices to attract environmentally conscious consumers. For more on pet ownership trends in Japan, explore the rate of popular pets, the attitudes toward pets and top cat breeds in Japan, and top pet servcies in Japan.