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TGM Global Pet Care Survey 2023, TGM Research
"Indicate the 3 most important factors for you while buying pet food?"
Key Takeaways
Quality emerges as the most crucial factor for Japanese pet owners, with 67% prioritizing it when purchasing pet food. Price is a significant consideration, with 63% of respondents citing it as important. This indicates a need for affordability alongside quality, driving pet owners to seek cost-effective options without compromising on nutrition, possibly influencing pricing strategies for pet food brands. Addressing specific health concerns ranks high, with 58% focusing on products that cater to their pets’ unique needs. Although not as prevalent, 7% of respondents consider sustainability in their purchasing decisions. This niche, yet significant group, points to an emerging market for eco-friendly and ethically produced pet foods, encouraging brands to incorporate sustainable practices to attract environmentally conscious consumers.
For further insights, explore popular pet care resources in Japan, most popular channels for buying pet food in Japan, most popular pet services in Japan.
Pet Care Report in Japan 2023
Discover insights into Pet Care in Japan with TGM StatBox. Access our detailed report, including graphs and tables, to uncover the industry's trends.
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