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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip? - by Age and Gender
"Key Takeaways
For Dutch travelers aged 18-24, relaxation takes precedence with 55% prioritizing free time to relax and 33% preferring flexible schedules. This age group values leisure, aiming to unwind and explore at their own pace during international trips. Travelers aged 45-54 prioritize cost and affordability, with 50% highlighting this factor. Alongside financial considerations, 24% seek excellent dining options, and 12% are interested in experiencing local culture and history, reflecting a balanced approach between budget and cultural enrichment. For travelers aged 55-64, experiencing local culture and history is crucial, with 54% prioritizing this aspect. This demographic values in-depth cultural interactions, seeking meaningful and enriching travel experiences that connect them with the destination's heritage and traditions. Female travelers prioritize excellent dining options (23%) and cost affordability (45%) more than their male counterparts. In contrast, male travelers show a consistent emphasis across various factors, with no single category significantly outweighing others, indicating a balanced approach in travel planning. For more insights into travel behaviors, explore best known airline brands among Dutch travelers, their top travel need and requirements, and typical travel companions.
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