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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
Nigerian travelers prioritize cost and affordability, especially among older age groups. Notably, 83% of those aged 55-64 and 71% of 35-44-year-olds emphasize budget considerations. Younger Nigerians, particularly those aged 18-24, value free time to relax, with 63% highlighting this as crucial. This demographic prefers flexible itineraries and leisure-focused travel experiences. Experiencing local culture and history is vital for Nigerians aged 35-44, with 47% prioritizing this factor. This age group seeks enriching cultural engagements and historical explorations in their international travel plans. Nigerian females prioritize all-inclusive experiences, with 25% indicating this preference, compared to 17% of males. Females also value incorporating excursions and tours more than their male counterparts. For more detailed statistics on travel behaviors and preferences in Nigeria, visit our pages on top resources Nigerians use to discover new destinations, Nigerian travelers' favored travel styles, and favored travel companions.
Nigeria Travel Report 2023
Find out about Travelers' insights in Nigeria with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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