Key Factors for International Trip Planning by Age in South Africa 2023

Cost and affordability emerges as the most critical consideration across various age groups, with a notable increase in importance among older travelers. For instance, 62% of those aged 45-54 consider affordability essential, compared to 40% among the youngest group (18-24). Gender differences are also evident, with 58% of females prioritizing cost compared to 44% of males, indicating that women are particularly budget-conscious when planning trips. Another significant factor is the availability of excellent dining options. Younger travelers, especially those aged 18-24, emphasize this aspect, with 31% prioritizing quality dining. However, as travelers age, this focus shifts slightly; only 12% of those aged 35-44 highlight it as a priority. In contrast, experiencing local culture and history becomes increasingly important for older age groups, especially those aged 45-54, where 63% cite it as a crucial factor. Both genders value this, with 33% of females and 28% of males seeking cultural enrichment. For more on travel behaviors, explore South Africans’ favorite travel activities, citizens' most popular international destinations, and accommodation preferences by age and gender among South Africans.