Lodging Preferences by Age in Italy 2023

Young adults in Italy, especially those aged 18-24, prioritize budget-friendly lodging. Half of them opt for economical accommodations, indicating a strong preference for cost-effective travel solutions among this age group. This trend reflects the financial constraints and spending habits typical of younger travelers. Italians aged 25-44 show a significant preference for deluxe accommodations, with 56% to 59% choosing 3 or 4-star options. This suggests a desire for comfort and quality without the premium price tag, particularly among middle-aged travelers who may have higher disposable incomes. Premium accommodations are equally preferred by both genders, with 13% of males and females opting for 4 or 5-star hotels. This consistent trend highlights a niche market for high-end lodging among Italian travelers, regardless of age. For more insights into Italian travel behaviors, explore our analysis of typical travel companions for Italian travelers, most popular international destinations among Italians, and favored discovery sources for new destinations by Italians.