LATAM sits at a digital crossroads, where human connection continues to coexist with digital convenience. 74% of respondents prefer booking travel online, which is just below Europe and APAC but still above the global average. The region’s rising internet penetration and growing middle class are driving this digital shift, especially among younger travelers in Brazil, Mexico, and Colombia. However, there are 26% who still use travel agencies shows how personal recommendations and face-to-face trust remain important, particularly outside major urban centers.
For more insights, discover related statistics on Preferred travel booking methods in Latin America, Preferred accommodations for Latin American travelers, Top air travel destinations for Latin American travelers.
