About this report
TGM LATAM Travel Report 2025 provides an in-depth analysis of travel behavior among consumers in the Latin America (LATAM) region. It examines how travelers across the region plan their trips, choose destinations, make bookings, and engage in travel experiences. The report is designed to support travel industry professionals with region-specific insights backed by quantitative survey data.
Drawing from responses collected across multiple LATAM markets, the report captures both common behavioral patterns and country-level differences. It follows the full travel journey: from the moment travelers begin seeking inspiration to their actual travel experiences, providing actionable data for tourism boards, travel agencies, airlines, hospitality brands, and marketers operating in the region.
Regional Coverage:
The report includes aggregated data for the LATAM region with specific insights from key countries such as Brazil, Chile, Mexico, and others, enabling comparisons across markets and traveler types.
What's inside
Top domestic and international destinations planned
Key seasonal travel patterns in LATAM region
Influence of age, purpose, and intent on destination choices
Main sources used to discover travel ideas
Platform comparison: search engines, social media, travel websites
Role of social media during the planning phase
Preference for self-planned vs. agency-organized travel
Common booking platforms used in LATAM
Factors affecting booking decisions (convenience, trust, control)
Most preferred types of accommodation
Impact of budget, trip style, and traveler profile
Shift between hotels and alternative stays
Common travel styles (relaxation, adventure, culture, etc.)
Activities most enjoyed by LATAM travelers
Differences based on age, trip type, and purpose
LATAM Traveler Insights Report
Reports hub
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Type at least two characters to search.
