MENA travelers overwhelmingly prioritize relaxation (51%), but what distinguishes the region is its strong preference for health and well-being trips, well above the global average. The rise of luxury desert retreats, wellness spas in the UAE, and halal-friendly wellness offerings may be fueling this trend. Meanwhile, cultural travel garners little traction, possibly due to regional familiarity or a younger generation less driven by traditional sightseeing.
Get more insights by checking out Top booking channels for MENA travelers, Key travel idea sources for MENA tourists, popular travel booking methods in MENA.
