At 64%, MENA has the lowest rate of online travel booking among the four regions surveyed, indicating that offline channels still hold strong. This reliance on agencies may stem from factors like language barriers, limited access to local online platforms, and a continued preference for tailored, luxury travel experiences, particularly among Gulf Cooperation Council (GCC) travelers. The slower digital transition could also reflect regional disparities in digital literacy.
Find out more through related statistics on popular travel booking methods in MENA, MENA leisure travelers’ top lodging choices, MENA travelers’ preferred travel styles.
