Smartphones dominate online shopping device usage in Spain, with nearly two in three shoppers (65%) reaching for their phone first when making purchases online. This finding, drawn from data on the most common devices used for online shopping in Spain, highlights a clear mobile-first reality among Spanish consumers.
Computers — whether desktop or laptop — rank a distant second at 28%, representing less than half the smartphone figure. The gap between these two categories underscores how decisively mobile has overtaken traditional browsing as the preferred path to purchase.
Tablets and smart TVs trail far behind, accounting for just 5% and 2% respectively. These devices play a marginal role in the online shopping journey, suggesting that Spanish consumers consolidate their digital commerce activity around smartphones above all else.
