Smartphones dominate online shopping device preferences across all user groups in Spain, with heavy online users leading at 72% — the highest share recorded. Even among non-users, 64% identify the smartphone as their primary shopping device, underscoring how deeply mobile commerce has embedded itself across the population regardless of shopping frequency.
Computers represent the clearest point of differentiation between user segments. Light online users favour desktop or laptop devices at 35%, notably higher than heavy online users at 21%, suggesting that less frequent shoppers may rely on larger screens for occasional, more considered purchases. Medium online users follow at 29%, reinforcing this pattern.
Tablets and smart TVs remain marginal across all groups. Tablets account for 8% among non-users but fall to just 3% among light online users, while smart TV adoption does not exceed 3% in any segment. These figures confirm that alternative connected devices have yet to establish a meaningful role in Spain's online shopping landscape.
