Smartphones dominate online shopping device usage in Spain, emerging as the clear leader across both genders when examining the most common devices used for online shopping in Spain. Female shoppers show a stronger preference for mobile, with 69% relying on their smartphones most often, compared to 61% of male shoppers — a meaningful eight-point gap that underscores the centrality of mobile commerce among women.
Computers represent the second most common device overall, yet the gender divide here is notable. Men favour desktop or laptop shopping at a considerably higher rate (33%) than women (22%), suggesting that male shoppers are more likely to retain traditional screen habits alongside mobile use. Tablets remain a minor channel for both groups, used most often by just 4% of men and 6% of women.
Smart TVs and streaming devices register at just 2% for both genders, confirming that connected TV commerce has yet to gain meaningful traction among Spanish online shoppers. The data collectively points to a mobile-first shopping landscape in Spain, with computers serving as a meaningful but secondary channel — particularly among men.
