Most Used Booking Channels by German Travelers 2025

Most Used Booking Channels by German Travelers 2025

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TGM StatBox. (2025). Most Used Booking Channels by German Travelers 2025. TGM StatBox.
Chart Details
Country: Germany
Type of survey: CAWI
Number of respondents: 1000
Age group: 18-55+
Published date: 2025
Survey Question: "How do you book your travels?"
Key Takeaways
In 2025, most German travelers prefer to book their trips online, with 73% using websites and digital platforms. Travel agencies still play a role for 27% of travelers, especially for complex or long-haul journeys. This strong digital preference reflects Germany’s high comfort with online planning tools, price comparison sites, and direct booking, though trust and personalized service keep agencies relevant for certain travel needs.

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Germany Travel Report 2025

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