Most Used Sources of Travel Inspiration for Thai Tourists 2025

In 2025, Thai tourists don’t Google where to go anymore. With Facebook (39%) leading the inspiration game, it is not just nostalgia or social connection driving this, it is the platform’s pivot to video, influencer tie-ins, and community-driven groups that serve up bite-sized travel ideas faster than any traditional blog ever could. YouTube (23%) holds strong, especially for deep-dive content and itineraries, while TikTok (13%) is rising fast as the go-to for spontaneous, visually-driven travel sparks.
The lagging role of Instagram (2%) reveals how static aesthetics are losing grip in a world where real-time, short-form, and interactive content wins.