Chart
Key Takeaways
For US online shoppers, value is judged at the checkout total rather than by the listed price alone. While prioritize the best overall price, also consider free or low-cost shipping essential, showing that delivery fees can materially weaken an otherwise competitive offer. Speed enters the decision only after cost, with citing fast delivery as a key factor.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
