Smartphones dominate online shopping device usage in the USA, with nearly two-thirds of respondents (64%) identifying them as their most-used device for purchases. Computers — desktops and laptops combined — rank a distant second at 28%, highlighting a substantial 36-percentage-point gap that underscores how decisively mobile has overtaken traditional browsing for e-commerce activity.
Tablets account for just 6% of primary shopping device usage, representing a marginal role despite their larger screen size. Smart TVs and streaming devices trail at 1%, suggesting that commerce functionality on these platforms has yet to gain meaningful traction among American online shoppers.
Taken together, the data reflect a clear mobile-first reality in US e-commerce. With smartphones commanding nearly two-thirds of the market, retailers and brands prioritizing mobile-optimized experiences — from checkout flows to product discovery — are better aligned with how the majority of American consumers actually shop online today.
