Chart
For Gen Z consumers aged 18–24, the choice of device for online shopping is shaped by lifestyle habits, mobility expectations, and the degree to which digital platforms are integrated into daily routines. Understanding which hardware touchpoints this cohort gravitates toward has direct implications for how retailers and brands structure their digital commerce experiences.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
