Chart

Online Shopping Frequency by Age Group in Poland 2026

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Insights

Key Takeaways

Online shopping frequency in Poland peaks among middle-aged adults, with the 35–44 age group leading high-frequency purchasing: shop online three or more times a week and do so one to two times a week, making this cohort the most active overall. The 25–34 group follows closely, with shopping weekly one to two times, reinforcing that adults in their prime earning and spending years dominate frequent online purchasing behaviour.

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