Preferred channels to Book Travels Among Thai Travelers 2025

In 2025, Thai travelers continue to prioritize convenience and autonomy in the way they book trips, with 74% opting for online channels. This strong digital preference reflects Thailand’s high mobile penetration rate and the widespread adoption of user-friendly platforms like Traveloka, Agoda, and LINE-integrated services. However, a significant 26% still rely on travel agencies or tour operators, a segment likely composed of travelers seeking expert guidance for complex itineraries, religious pilgrimages, or multigenerational family trips. The data suggests a dual-channel landscape: while online booking dominates due to speed, accessibility, and frequent promotions, traditional agencies continue to play a role in trust-based travel planning.