Preferred Sources for Exploring New Destinations by Age Group in Nigeria 2023

Digital platforms dominate travel inspiration and planning for all demographics. Social media, travel websites, and review platforms are consistently popular, with Facebook being a top choice for 25-34 year olds (47%) and males (37%). Travel blogs are widely used across age groups, peaking at 47% for 18-24 year olds and 48% for females. Trust in peer experiences and expert opinions is evident. Trip Advisor usage increases with age, from 26% among 18-24 year olds to 54% for 55-64 year olds. Travel blogs, offering personal experiences, are popular across all age groups, ranging from 27% to 47% usage. Gender differences in platform preferences are clear. Women prefer travel blogs and websites of travel companies, while men favor Facebook and Trip Advisor. For a comprehensive view of Nigerian travel trends, explore resources on Nigerians' favorite travel activities, favored travel styles, lodging preferences by age and gender, and key considerations for overseas trip planning by age and gender.