Preferred Sources for Exploring New Destinations Among Filipinos 2023

40% of Filipino travelers turn to Facebook as their primary source for exploring new places. This social media platform's widespread use allows individuals to connect with friends, access recommendations, and share travel experiences, making it a vital tool in travel planning. Websites of travel companies are also a popular choice, with 36% of Filipinos relying on them for destination information. These websites typically feature curated travel packages and exclusive deals, making them a practical option for travelers seeking comprehensive solutions for their trips. YouTube accounts for 32% of information sources. Many travelers are drawn to visual content that showcases destinations through vlogs and documentaries. This preference for video content highlights a shift towards multimedia resources in travel planning, where seeing a destination in action can influence decision-making. For detailed statistics on travel behaviors in the Philippines, explore our insights on overseas travel plans for the next 12 months in Philippines and Philippines citizens' most popular international destinations.