Preferred Travel Styles Among European Travelers 2025

Europe shows the strongest global lean toward relaxation trips, reaffirming the continent’s deep-rooted culture of slow travel, from Tuscan countryside stays to Greek island hopping. However, it’s the blend of high relaxation with modest cultural interest (13%) that defines the European travel psyche. The cultural dip compared to previous years could stem from overtourism fatigue in major hotspots like Paris and Venice, where local policies are now actively deterring mass tourism. Despite that, Europe maintains a balanced interest in wellness, sports, and even solidarity-based trips, reflecting a socially conscious, experience-first approach to travel.

For deeper insights, discover preferred accommodations among European leisure travelers, most visited air travel hotspots in Europe, European travelers’ preferred booking methods.