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How Society's Attitude Toward Pets Has Changed in Japan 2026

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Key Takeaways

Low Salience and Fragmented Perception of Pet-Related Social Change

Societal attitudes toward pets encompass a broad range of dimensions, from the spaces where pets are permitted to the emotional and functional roles they occupy in daily life. As pet ownership intersects with urban living, workplace culture, and digital behaviour, understanding how the general public perceives these changes becomes relevant for organisations operating in or adjacent to the pet industry.

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