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TGM Global Travel Survey 2023, TGM Research
"What are your favorite airline brand?"
Key Takeaways
Air France leads significantly among French travelers, capturing 55.9% preference share. This dominance highlights the airline's strong reputation and customer loyalty in France. EasyJet and Ryanair are the next popular choices, with 11.3% and 9.2% respectively. These budget airlines appeal to cost-conscious travelers looking for affordable travel options. Other airlines like Transavia, Volotea, and Lufthansa hold smaller shares below 5%. This indicates limited brand loyalty or market presence compared to leading airlines in France. For more detailed travel behavior insights, you can explore top discovery sources for new destinations, accommodation preferences, typical travel companions, favored travel styles, and main considerations when planning overseas trips.
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