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TGM Global Pet Care Survey 2023, TGM Research
"What are the top 3 brands of pet food that you usually feeding your pet?"
Key Takeaways
Royal Canin stands out as the most preferred pet food brand in Belgium, capturing 22% of the market share. This brand's popularity may be attributed to its specialized nutrition and wide range of products catering to different pet needs. Whiskas ranks as the second most popular pet food brand, with 19% of respondents choosing it. Known for its appealing taste and variety, Whiskas is a favored choice among cat owners in Belgium. Purina Friskies secures the third spot, accounting for 12% of the market share. This brand's success in Belgium can be linked to its affordability and balanced nutritional offerings for pets. Interestingly, brands such as Pedigree and Eukanuba hold a smaller portion of the market, each capturing around 7-8%. This suggests a need for these brands to enhance their market strategies to compete effectively in Belgium's pet food industry.
Gain a broader perspective by reviewing best sources for pet care advice in Belgium, most popular pet services in Belgium, motivations for choosing pet food in Belgium.
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