Ride-hailing services in Saudi Arabia serve a broad range of everyday needs, from routine travel to unexpected situations where alternative transport is unavailable. Unlike many markets where ride-hailing is primarily associated with leisure or tourism, Saudi Arabia shows a more distributed pattern of use cases, spanning work, social life, and practical errands. This spread suggests that ride-hailing has become deeply embedded in daily mobility rather than acting as an occasional convenience. For service providers, this breadth of demand points to strong retention potential across multiple customer segments and usage occasions.