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TGM Global Travel Survey 2023, TGM Research
"Which source of information are you using most often when it comes to learning about new destinations?"
Key Takeaways
Travel company websites are the top choice for 49% of Brazilian travelers seeking new destinations. These platforms offer professional, detailed information that resonates with many explorers.
Visual content also plays a crucial role in inspiring Brazilian wanderlust. YouTube is popular, captivating 44% of travelers with its blend of destination showcases, travel vlogs, and firsthand experiences. Meanwhile, Instagram's visual allure also makes a significant impact, 27% use the platform to discover potential travel spots.
Learn more about overseas travel plans of Brazil travelers, Brazil's citizens' most popular international destinations, and typical travel companions for Brazil's travelers.
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