Top Resources Brazilians Use to Discover New Destinations 2025

Top Resources Brazilians Use to Discover New Destinations 2025

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TGM StatBox. (2023). Top Resources Brazilians Use to Discover New Destinations 2025. TGM StatBox.
Chart Details
Country: Brazil
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2023
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
YouTube stands out as the top source of travel inspiration for Brazilian travelers, with 30% using it to discover new destinations. Travel company websites and social platforms like Facebook and Instagram also play key roles, while blogs, booking platforms, and TikTok serve smaller audiences. This shows that Brazilians value visual, story-driven content, especially video, when exploring where to go next. Travel brands can invest in engaging, informative multimedia content across both owned and social channels.

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Brazilian Traveler Insights Report

Brazil Travel Report 2025

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